A true AI and Machine Learning visionary, Amazon Alexa’s Senior Research Science Lead, and a tech influencer with a community over 500K learners. With an insatiable passion for Generative AI and Machine Learning, Parmida is a force to be reckoned with.

Parmida has over a decade of experience in Artificial Intelligence and data science. She holds a PhD in electrical and computer engineering from our very own UBC, specializing in machine learning, and has received several awards and recognitions for her research and innovations. At Amazon, Parmida leads initiatives to improve end-to-end systems in Alexa AI Local Info. She is also a technology evangelist, tech influencer and educator. She has founded BDQ AI, a tech brand dedicated to educating, inspiring, and empowering individuals about AI. Parmida has built a thriving community of over 500k learners and actively contributes through coaching, and maintaining a strong presence on various media platforms. Parmida is committed to promoting AI literacy and responsible development, actively demystifying AI/ML and data science, and sharing solutions that harness the power of AI, including LLMs and Generative AI, for positive impact. Parmida challenges the status quo by advocating for AI literacy as a crucial skill in today's world, making it more accessible to a broader community. Her passion lies in helping individuals overcome misconceptions about AI and embrace the technology shaping their lives.